How it all began:
Heather Matthews and Jane
Basile live in northwest Fort
Collins and met in 2010 when Heather moved to a house a few doors down from Jane. They quickly discovered a common passion for art, and frequented each other's studios for
inspiration, mutual support and cups of tea.
Jane hatched the idea of
starting an art rental business
in 2012, inspired by an
abundance of canvases taking up too much real estate in her studio, and the realization that original art was difficult to acquire for many who wished for it. By 2015, she finally exhumed the idea, took Heather to dinner at her favorite Ethiopian restaurant (Ras-Ka) to propose a business partnership, and together they formulated a rudimentary business plan for Voilà Fine Art Rental.